Clean Inside Out Carwash

Is washing your car only about having a shiny vehicle? Or is there more to it? Claro is a brand new carwash brand. Planning to reshape the carwash industry with hospitality at the core. Unlike many other carwashes, it believes a clean car is all about feeling great. ‘Clean from the inside out.’ With this principle as a base, a new name, brand strategy, visual identity and brand voice was created. Making Claro ready to become the biggest and most lovable carwash brand in Europe. Rebranding one existing carwash at a time.